Social Media Analytics

Unlock social insights

IBM social media analytics solutions unlock valuable insight from the vast information available on social platforms. These solutions curate large amounts of unstructured information and provide pre-built, easy to use interfaces specific to user roles across merchandising, marketing and sales functions to deliver immediate business benefits and give you an edge over the competition.

Social Media Analytics provides:

• Understand sentiment trends on product attributes such as price, quality, and style.
• Visualize social behavior to measure consumer sentiment, evaluate trends and gauge the reactions to a product or event
• Analyze all data sources – social, existing customer data, and external data – to get a complete understanding of the target market

Video: Social Media in Retail

Learn how customer sentiment can help you drive opportunities.