Locus Solutions and the Retail Industry
The Retail industry continues it transformation to better respond to the shopping and buying trends of today’s consumers. In some areas, smaller family-run or regional stores are under tremendous pressure from large, multinational retailers. But even the large retailers are challenged to set up and fortify critical supply and distribution channels to remain efficient and competitive.
Opportunities for the Retail Industry includes:
- Customer Analytics – Listen and respond to customer sentiment with customer analytics to tailor personalized information, products and services
- Store Operations – Link sentiment and buying trends when forecasting inventory, sales and promotions
- Merchandising – Empower store and product managers with customer analytics to avoid sellouts and meet their forecasts
- Inventory Management – Use integrated analytics to lean inventories to forecasted product mixes and promotions
Video: IBM Customer Analytics
Understand how to acquire and grow customers.