Alaska Airlines is Cruising at Altitude with Planning Analytics on the Cloud.

Alaska’s Financial Planning & Analysis (FP&A) team leads a wide variety of activities, from budgeting, forecasting and profitability targeting to long-term strategic planning, defining performance metrics and conducting ad-hoc analysis. They routinely interface with every aspect of the company including Accounting, Investor Relations and Operations.

Alaska charged its FP&A team with identifying and implementing a new solution to improve the way business analytics informed decision-making processes throughout the company. To take on this challenge, Alaska turned to IBM Planning Analytics and Locus Solutions.