Engage your customers in new, powerful and enduring ways to sustainable success and profitability

Compliments of Locus Solutions, the latest IBM Institute for Business Value report – Banking Redefined – describes the opportunities presented by the significant opinion-gaps between bankers and their customers with regards to personalization, experience and agility.

The issue not a lack or shortage of data; in fact, the enormity of data and data sources is part of the issue in mining, analyzing and implementing new products & services. Locus Solutions knows how to deploy analytics that drive a higher level of customer engagement – with benefits of both customer retention and customer profitability.

Here are a few ways Locus Solutions can help you get personal with your customers using IBM analytics on the cloud.

• Use visualization and analytics to discover new customer segments
• Understand customer sentiment on products, services and social issues
• Bring your expertise to every interaction
• Use real-time predictive analytics for personalized communication
• Provide welcomed, unexpected services at unexpected moments

Learn more about how Banking is redefined in the report from the IBM Institute for Business Value. Then let Locus Solutions help you get personal and profitable with your customers.