Locus Solutions and the Financial Services Industry


The global financial services industry is challenged with finding new approaches to maximize profitability. In mature markets, banks and insurance companies face challenges to reduce operational complexity and gain deeper customer insights to grow revenue. While in emerging markets, this industry is focused on innovation to tap new opportunities for growth and maintain cost leadership.

Opportunities for the Financial Services Industry includes:
  • Increase portfolio value through analysis of customer data, establish service differentiation and improve fraud protection. We work with leading banks and financial institutions to deliver fact-based insights quickly, design targeted marketing campaigns with higher return on investment and devise cross-sell campaigns that significantly improve their portfolio value. Our specific areas of focus are: Customer Acquisition, Segmentation, Portfolio Management, Loyalty Management, Retention and Fraud Analytics
  • Harnessing and using this data effectively is the new basis for competitive advantage. Data analytics can identify opportunities to increase workforce efficiency; improve pull-through, reduce defect rates, and increase speed in loan manufacturing; and help you reduce risk

Video: Weather Data as a Tool

Insurance companies use weather alerts to create policy holder value and avoid claims