Customer Analytics

Understand your customers and anticipate their needs

Acquire, grow and retain customers

Use analytics to target the right customers with predictive modeling. Identify dissatisfied customers by uncovering patterns of behavior. Address customer service issues faster by correlating and analyzing a variety of data.

Gain deep, actionable customer insight based on all available data sources. Provide recommendations for targeted engagements with customers at any touch point to increase revenue and customer lifetime value.

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  • Predictive customer intelligence
  • Social media analytics
  • IBM Watson Analytics
  • Customer experience analytics

Anticipate your customer’s next action  Personalize the customer experience by making recommendations that are most relevant to each unique customer based on their buying behavior, web activity and social media presence.

Analyze customers’ behavior and preferences and tailor outbound and inbound interactions to the individual. Add contextual data for maximum relevance.
  • Develop data driven marketing engagements
  • Enhance customer lifetime value
  • Optimize customer service decisions
  • Deliver omni-channel customer experiences

Unlock the value of hidden insights in social media data  Discover hidden insights from millions of online sources and gain a better understanding of your market, customers and competition.

Use social listening to drive actionable insights that yield business results. Merge sophisticated analytics with Social data to enable business professionals to immediately pull Social data into any project. By automating the steps of data curation, predictive analysis and visual storytelling, Analytics can identify and explain hidden patterns and relationships, accelerating the understanding of why things happen and what’s likely to happen in the future.

Get Advanced analytics without the complexity. Use Watson Analytics to understand what matters most to your customers. Unprecedented ease of use and automation can help you prepare, analyze and visualize your data.

Watson Analytics guides your data exploration with questions and answers based on your data. It automatically generates and recommends visualizations that help you quickly spot customer buying and behavior trends and untapped campaign opportunities.

  • Bring your marketing data to life.
  • Close more sales by unlocking insights in your data.
  • Pinpoint IT trouble spots and resolve them faster.
  • Uncover what’s needed to hire superstars and keep them.

Video: What is customer analytics?

Everyone’s talking about customer analytics, but you’re not sure what it is. This video tells you what you need to know.