Alaska Airlines’s commitment to their customers has been recognized by the prestigious J.D. Power award for customer satisfaction. Adding more than 90 new markets in the past seven years and with their recent acquisition of Virgin America, Alaska Airlines and Virgin America’s combined revenue topped $7 billion and served 39 million passengers in 2015 to become the fifth-largest airline in the United States.
Alaska charged its FP&A team with identifying and implementing a new solution to improve the way business analytics informed decision-making processes throughout the company. To take on this challenge, Alaska turned to IBM Planning Analytics and Locus Solutions.