Locus Solutions and the Travel & Transportation Industry
The Travel and Transportation industry is emerging from an economic-driven market consolidation and intense profit pressures to finally see opportunities for growth and diversification. Those who implement cognitive systems to understand customer sentiment will lead in the consumer-driven era.
- Implement big data solutions and use sentiment to shape and improve the customer’s experience
- Use predictive analytics to maximize utilization and minimize downtime of organizational assets
- Develop business plans and models that integrate predictive trends, customer sentiment as well as competitive market opportunities.
Alaska Airlines Success Story
Alaska Airlines’s commitment to their customers has been recognized by the prestigious J.D. Power award for customer satisfaction. Adding more than 90 new markets in the past seven years and with their recent acquisition of Virgin America, Alaska Airlines and Virgin America’s combined revenue topped $7 billion and served 39 million passengers in 2015 to become the fifth-largest airline in the United States.
Challenge
Alaska charged its FP&A team with identifying and implementing a new solution to improve the way business analytics informed decision-making processes throughout the company. To take on this challenge, Alaska turned to IBM Planning Analytics and Locus Solutions.
AngioScore Success Story
AngioScore Inc. develops, manufactures and markets the innovative AngioSculpt Scoring Balloon Catheter to significantly alter the landscape for treating both peripheral arterial disease (PAD) and coronary artery disease (CAD).
Challenge
To empower sales teams to more effectively address the massive worldwide market opportunity, AngioScore faced the challenge to provide up-to-date sales information for management and sales teams in real-time delivered for both mobile and web-based devices.
Video: The IBM Travel Experience Index
Understand the key metrics for airlines and hotels.