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Adding more than 90 new markets in the past seven years and with their recent acquisition of Virgin America, Alaska Airlines and Virgin America’s combined revenue topped $7 billion and served 39 million
passengers in 2015 to become the fifth-largest airline in the United States.
With the success of implementing IBM Planning Analytics, the Alaska Airlines FP&A team has been credited with two positive shifts within the organization. The first shift allows Alaska to be more agile in making schedule, fare and promotion changes and enables the company to instantly assess the impact of those changes on the forecast and budget. The second shift is how FP&A’s collaboration with each business area to improve their forecasts and the overall forecasting process.